Staying informed about your competition isn't just a nice-to-have anymore - it's essential. Without knowing what your competitors are up to, you risk making decisions based on incomplete information or being caught off guard by competitor moves. Aurora gives you the competitive edge needed to spot opportunities earlier, allocate resources more effectively, and make confident strategic decisions based on reliable market intelligence.

Aurora works to pull together the most important data points about your competitors into one, easy-to-use dashboard. The dashboard includes up to 4 companies at once and shows insights into their users / customers, the products / services they offer and pricing structures, product and brand messaging, funding round details, and (if a public company) their latest financials.

We’re working to quickly add new feature to the tool, such as website metrics, and social media metrics and trends, enhanced financials, and including even more companies in a single report.

Aurora's insights can power decision-making across your entire organization. Product teams can spot feature gaps and prioritize development. Marketing can refine positioning to highlight your unique strengths. Sales teams can better address objections by understanding competitor weaknesses. Leadership can make smarter decisions about expansion, pricing, or potential acquisitions. You can even strengthen investor pitches by demonstrating market awareness.