Traditional market research is broken.

The average market research study costs between $16k - $50k, and takes 3 - 8 weeks. Most businesses can’t spend that kind of money or wait that long to know what to do! So what happens then? Companies rely on gut feel to make decisions instead of data, which can lead to disastrous results.

Aurora is empowering business leaders with the data and insights they need to succeed at a fraction of the time and cost as traditional market research. Our goal is to help you build and scale your business.

Our expertise has been built over the years working with

Our Story

Our Founder, Scott Garrison, has spent his career in market research, working with some of the leading tech and consumer packaged goods (CPG) brands in the world. Most recently, he built a successful market research consultancy, which is when the initial idea for Aurora came to be.

Launched in 2024, Aurora is building a first of its kind AI-powered market researcher, offering the best market insights tools on the market. Our first product, the market size calculator has already helped hundreds of startups, investors, and business leaders evaluate the potential for their new ideas. Our second offering, a competitive intelligence tool, is built to help you stay one step ahead of your competition.